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With a commitment to creating and curating surprising forms of visual art, Daniel “Attaboy” Seifert has forged a varied career, often fusing together subversion with disconcerting whimsy. Attaboy’s work has been seen in books, magazines, galleries, museums, television and many designer stores. His influences include Alexander Calder, Yayoi Kusama, Maurice Nobel, Eyvinde Earle, and the futurist Syd Mead.
In June 2019, Seifert inadvertently created an international underground holiday; his one day Game of Shrooms Art N Seek event has grown across the globe. Now thousands of artists across the world create and hide original artwork for collectors (and the unassuming) to find. Artists and gatherers from Hong Kong, Berlin, Japan, the UK, India, Russia, Switzerland, the US, Antarctica, and many more participate in the world-wide event, creating a world-wide non-religious, no cost, political-free interactive “art show” of making and sharing. The event spread viral on Instagram as an art making holiday and is set to be repeated on June 14th, 2025.
In 2005 artists Annie Owens and Attaboy co-founded Hi-Fructose magazine, which has become a best selling art magazine with a global reach. In 2009, in order to better define the scope of the magazine, New Contemporary Art was added to the masthead. Since then, the term has been adopted by many galleries, museums and artists.
Hi-Fructose: The New Contemporary Art Magazine was honored with a ten year retrospective titled “Turn the Page: The First Ten Years of Hi-Fructose“, which premiered at the Virginia MOCA, and traveled to the Akron Museum of Art and the Crocker Art Museum in Sacramento, CA. The publication has spawned a popular series of hardcover books, elaborately designed box sets, curated shows, and a recent Hi-Fructose hardcover distributed by Abrams books focused on New Contemporary Fashion. Atta has done numerous talks and presentations at art schools, companies, book stores, museums and galleries, Topics have included discussing his creative process, his former career as a toy designer, his children’s books, his partnership with Annie Owens, creating concepts from scratch and finding inspiration in unlikely places.
Atta and Annie live in Richmond California with the ghosts of their dogs Donut and Ripley the one-eyed wonder dog.
You can follow Attaboy on instagram @attayumfactory