Quarter Century of Psycho: A San Franpsycho Retrospective

Quarter Century of Psycho: A San Franpsycho Retrospective

Some brands make clothes. SFP made a culture — out of Ocean Beach, a striped van, and a city that claimed it as its own. This is 25 years of that story, all in one room. Original shirts, art, posters, archival footage, collabs, and real stories from the people whose lives SFP touched along the way. A look back, and a nod to everything it took to get here.

The centerpiece: a screening of the original San Franpsycho surf film — the one that started it all — first released on VHS and unseen for over two decades.

If you’ve got SFP in your closet, tonight’s the night to wear it! Doors open at 7pm. VIP gets in at 6pm for a first look before the crowd. 8:15pm Live Q&A with the people who made it happen. Screening at 8:45pm, then we party until midnight.

21+ only. Don’t sit this one out!

This year marks our 25th anniversary of San Franpsycho, and we’re celebrating with “Quarter Century of Psycho: A San Franpsycho Retrospective” at 111 Minna Gallery. This exhibition brings together 25 years of SFP in one room: original shirts, artwork, posters, pictures, archival footage, collaborations, and real stories from the people whose lives the brand has touched — from early designs to memorable collabs and everything in between. The centerpiece of the opening party is a screening of the original San Franpsycho surf film — the one that started it all — first released on VHS and unseen for over two decades.

San Franpsycho is a San Francisco community based clothing and lifestyle brand built on a simple idea: this city, and the people in it, are worth celebrating. Founded in 2001 by Christian Routzen in the Outer Sunset, the brand grew directly out of the Ocean Beach surf scene and a do-it-yourself ethos that still defines how we work — we taught ourselves to screen-print in a basement, sold our first shirts out of an orange-and-black zebra-striped van, and have spent 25 years making things alongside the community that made us. Surf, art, music, and community aren’t talking points for us; they’re the neighborhoods, friends, and collaborators the brand was literally born from.

Artists: